/* ══════════════════════════════════════════════════
   publicidad.css – Estilos específicos de la
   página de Publicidad de LFBP.
   Depende de: css/styles.css (variables globales)
══════════════════════════════════════════════════ */

/* ── HERO ──────────────────────────────────────── */
.pub-hero {
  position: relative;
  overflow: hidden;
  background: var(--negro);
}
.pub-hero__bg {
  position: absolute;
  inset: 0;
}
.pub-hero__img {
  width: 100%; height: 100%;
  object-fit: cover;
  object-position: center;
  opacity: .35;
  filter: saturate(.6);
}
.pub-hero__overlay {
  position: absolute;
  inset: 0;
  background:
    linear-gradient(110deg, rgba(8,0,0,.95) 0%, rgba(8,0,0,.55) 55%, transparent 100%),
    linear-gradient(to top, rgba(8,0,0,.7) 0%, transparent 50%);
}
.pub-hero__content { position: relative; z-index: 2; }

.pub-eyebrow {
  display: inline-flex;
  align-items: center;
  gap: .5rem;
  font-family: var(--font-accent);
  font-size: .72rem;
  letter-spacing: .24em;
  text-transform: uppercase;
  color: var(--naranja);
  margin-bottom: .8rem;
}
.pub-eyebrow::before {
  content: '';
  width: 28px; height: 2px;
  background: var(--naranja);
  border-radius: 1px;
  display: inline-block;
}

.pub-hero__title {
  font-family: var(--font-display);
  font-size: clamp(3.5rem, 9vw, 7.5rem);
  line-height: .9;
  color: #fff;
  margin-bottom: 1.1rem;
  text-shadow: 0 4px 30px rgba(0,0,0,.6);
}
.pub-hero__title em {
  font-style: normal;
  color: var(--naranja);
}
.pub-hero__desc {
  font-family: var(--font-body);
  font-size: 1.05rem;
  font-weight: 300;
  color: rgba(255,255,255,.78);
  line-height: 1.65;
  max-width: 500px;
  margin-bottom: 2rem;
}
.pub-hero__actions { display: flex; gap: .8rem; flex-wrap: wrap; }

/* Stats box flotante */
.pub-hero__stats-box {
  background: rgba(0,0,0,.6);
  border: 1px solid rgba(255,255,255,.1);
  border-left: 4px solid var(--rojo-vivo);
  border-radius: var(--radius-lg);
  padding: 2rem 2.2rem;
  display: flex;
  flex-direction: column;
  gap: 1.8rem;
  backdrop-filter: blur(8px);
}
.pub-stat__num {
  font-family: var(--font-display);
  font-size: 2.8rem;
  line-height: 1;
  color: var(--naranja);
  display: block;
}
.pub-stat__label {
  font-family: var(--font-heading);
  font-size: .78rem;
  font-weight: 600;
  letter-spacing: .1em;
  text-transform: uppercase;
  color: var(--gris-claro);
  display: block;
  margin-top: .2rem;
}

/* Barra inferior del hero */
.pub-hero__bar {
  position: absolute;
  bottom: 0; left: 0; right: 0;
  height: 4px;
  background: linear-gradient(to right, var(--rojo-oscuro), var(--naranja), var(--rojo-oscuro));
  z-index: 3;
}

/* ── CAROUSEL CAMPAÑAS ─────────────────────────── */
.pub-carousel-section {
  padding: 6rem 0 0;
  background: var(--hueso);
}
.pub-carousel {
  margin-top: 2rem;
  position: relative;
}
.pub-slide {
  height: 520px;
  background-size: cover;
  background-position: center;
  position: relative;
  display: flex;
  align-items: flex-end;
}
.pub-slide__overlay {
  position: absolute;
  inset: 0;
  background:
    linear-gradient(to right, rgba(0,0,0,.78) 0%, rgba(0,0,0,.3) 60%, transparent 100%),
    linear-gradient(to top, rgba(0,0,0,.65) 0%, transparent 55%);
}
.pub-slide__content {
  position: relative;
  z-index: 2;
  padding: 3rem 1.5rem;
  max-width: 600px;
}
.pub-slide__tag {
  font-family: var(--font-accent);
  font-size: .7rem;
  letter-spacing: .2em;
  text-transform: uppercase;
  color: var(--naranja);
  display: inline-flex;
  align-items: center;
  gap: .4rem;
  margin-bottom: .6rem;
}
.pub-slide__tag::before {
  content: '';
  width: 20px; height: 2px;
  background: var(--naranja);
  display: inline-block;
  border-radius: 1px;
}
.pub-slide__title {
  font-family: var(--font-display);
  font-size: clamp(2rem, 4vw, 3.2rem);
  line-height: 1;
  color: #fff;
  margin-bottom: .7rem;
}
.pub-slide__desc {
  font-size: .95rem;
  font-weight: 300;
  color: rgba(255,255,255,.8);
  margin-bottom: 1.4rem;
  line-height: 1.6;
}

/* Controles personalizados */
.pub-carousel__ctrl {
  width: 50px; height: 50px;
  background: rgba(196,30,0,.75) !important;
  border-radius: 50% !important;
  top: 50%;
  transform: translateY(-50%);
  opacity: 1;
  display: flex; align-items: center; justify-content: center;
  transition: background .2s;
}
.pub-carousel__ctrl:hover { background: var(--rojo-vivo) !important; }
.pub-carousel__ctrl i { font-size: 1.3rem; color: #fff; }
.pub-carousel__ctrl .carousel-control-prev-icon,
.pub-carousel__ctrl .carousel-control-next-icon { display: none; }
.carousel-control-prev.pub-carousel__ctrl { left: 1.2rem; }
.carousel-control-next.pub-carousel__ctrl { right: 1.2rem; }

/* Dots */
.pub-carousel__dots {
  bottom: 1.2rem;
  left: auto !important;
  right: 1.8rem;
  justify-content: flex-end;
  gap: .4rem;
  margin: 0;
}
.pub-carousel__dots [data-bs-target] {
  width: 8px; height: 8px;
  border-radius: 50%;
  background: rgba(255,255,255,.35);
  border: none;
  transition: background .25s, transform .25s;
  margin: 0;
}
.pub-carousel__dots .active {
  background: var(--naranja);
  transform: scale(1.3);
}

/* ── SERVICIOS CARDS ───────────────────────────── */
.pub-servicios {
  padding: 6rem 0;
  background: var(--carbon);
  position: relative;
  overflow: hidden;
}
.pub-servicios::before {
  content: '';
  position: absolute; top: 0; left: 0; right: 0;
  height: 3px;
  background: linear-gradient(to right, var(--rojo-oscuro), var(--naranja), var(--rojo-oscuro));
}
.pub-srv-card {
  background: rgba(255,255,255,.04);
  border: 1px solid rgba(255,255,255,.08);
  border-radius: var(--radius-lg);
  overflow: hidden;
  height: 100%;
  display: flex;
  flex-direction: column;
  transition: transform .3s var(--ease), border-color .3s, box-shadow .3s;
  position: relative;
}
.pub-srv-card:hover {
  transform: translateY(-6px);
  border-color: rgba(232,98,10,.3);
  box-shadow: 0 16px 48px rgba(0,0,0,.4);
}

/* Badge "Más popular" */
.pub-srv-card__badge {
  position: absolute;
  top: 1rem; right: 1rem;
  z-index: 5;
  font-family: var(--font-accent);
  font-size: .68rem;
  letter-spacing: .12em;
  text-transform: uppercase;
  background: var(--naranja);
  color: #fff;
  padding: .22rem .7rem;
  border-radius: 2px;
}
.pub-srv-card--featured {
  border-color: rgba(232,98,10,.35);
  background: rgba(232,98,10,.06);
}
.pub-srv-card--featured:hover {
  border-color: var(--naranja);
}

.pub-srv-card__img-wrap {
  position: relative;
  overflow: hidden;
  height: 180px;
  flex-shrink: 0;
}
.pub-srv-card__img-wrap img {
  width: 100%; height: 100%;
  object-fit: cover;
  transition: transform .5s var(--ease);
}
.pub-srv-card:hover .pub-srv-card__img-wrap img { transform: scale(1.08); }
.pub-srv-card__img-overlay {
  position: absolute;
  inset: 0;
  background: rgba(196,30,0,.65);
  display: flex; align-items: center; justify-content: center;
  opacity: 0;
  transition: opacity .3s;
}
.pub-srv-card:hover .pub-srv-card__img-overlay { opacity: 1; }
.pub-srv-card__img-overlay i {
  font-size: 2.5rem;
  color: #fff;
}

.pub-srv-card__body {
  padding: 1.6rem;
  flex: 1;
  display: flex; flex-direction: column;
}
.pub-srv-card__num {
  font-family: var(--font-display);
  font-size: 2.5rem;
  line-height: 1;
  color: rgba(232,98,10,.2);
  display: block;
  margin-bottom: .4rem;
}
.pub-srv-card__title {
  font-family: var(--font-heading);
  font-weight: 700;
  font-size: 1.12rem;
  letter-spacing: .04em;
  text-transform: uppercase;
  color: #fff;
  margin-bottom: .65rem;
}
.pub-srv-card__desc {
  font-size: .87rem;
  color: var(--gris-claro);
  line-height: 1.65;
  margin-bottom: 1rem;
}
.pub-srv-card__list {
  list-style: none;
  padding: 0; margin: 0 0 1.2rem;
  flex: 1;
}
.pub-srv-card__list li {
  display: flex;
  align-items: center;
  gap: .5rem;
  font-size: .83rem;
  color: var(--gris-claro);
  padding: .3rem 0;
  border-bottom: 1px solid rgba(255,255,255,.05);
}
.pub-srv-card__list li:last-child { border-bottom: none; }
.pub-srv-card__list i { color: var(--naranja); font-size: .9rem; flex-shrink: 0; }
.pub-srv-card__link {
  display: inline-flex;
  align-items: center;
  gap: .35rem;
  font-family: var(--font-heading);
  font-size: .8rem;
  font-weight: 700;
  letter-spacing: .1em;
  text-transform: uppercase;
  color: var(--naranja);
  margin-top: auto;
  transition: gap .2s, color .2s;
}
.pub-srv-card__link:hover { color: var(--naranja-claro); gap: .6rem; }

/* CTA card especial */
.pub-srv-card--cta {
  background: linear-gradient(135deg, var(--rojo-oscuro) 0%, #3a0000 100%);
  border-color: rgba(232,98,10,.25);
  display: flex; align-items: center; justify-content: center;
}
.pub-srv-card--cta__inner { padding: 2.2rem; text-align: center; }
.pub-srv-card--cta__icon {
  font-size: 3rem;
  color: var(--naranja);
  display: block;
  margin-bottom: 1rem;
}
.pub-srv-card--cta__title {
  font-family: var(--font-display);
  font-size: 1.8rem;
  line-height: 1.05;
  color: #fff;
  margin-bottom: .6rem;
}
.pub-srv-card--cta__desc {
  font-size: .88rem;
  color: rgba(255,255,255,.7);
  line-height: 1.6;
}

/* ── PROCESO ───────────────────────────────────── */
.pub-proceso {
  padding: 6rem 0;
  background: #fff;
  position: relative;
}
.pub-proceso::before {
  content: 'PROCESO';
  position: absolute;
  top: 2rem; right: -1rem;
  font-family: var(--font-display);
  font-size: 9rem;
  color: rgba(0,0,0,.03);
  pointer-events: none;
  user-select: none;
  white-space: nowrap;
}
.pub-paso {
  text-align: center;
  padding: 2rem 1.5rem;
  border-radius: var(--radius-lg);
  background: var(--hueso);
  border: 1px solid transparent;
  position: relative;
  transition: border-color .3s, box-shadow .3s, transform .3s var(--ease);
}
.pub-paso:hover {
  border-color: rgba(232,98,10,.3);
  box-shadow: 0 8px 32px rgba(0,0,0,.08);
  transform: translateY(-4px);
}
/* Línea conectora entre pasos */
.pub-paso::after {
  content: '';
  position: absolute;
  right: -2rem; top: 50%;
  width: 1.6rem; height: 2px;
  background: repeating-linear-gradient(to right, var(--naranja) 0, var(--naranja) 4px, transparent 4px, transparent 8px);
  display: none;
}
@media (min-width: 992px) {
  .col-lg-3:not(:last-child) .pub-paso::after { display: block; }
}
.pub-paso__num {
  font-family: var(--font-display);
  font-size: 4rem;
  line-height: 1;
  color: rgba(196,30,0,.1);
  display: block;
  margin-bottom: .5rem;
}
.pub-paso__icon {
  width: 60px; height: 60px;
  margin: 0 auto .9rem;
  border-radius: 50%;
  background: rgba(232,98,10,.1);
  border: 2px solid rgba(232,98,10,.25);
  display: flex; align-items: center; justify-content: center;
  transition: background .3s, border-color .3s;
}
.pub-paso:hover .pub-paso__icon {
  background: rgba(232,98,10,.2);
  border-color: var(--naranja);
}
.pub-paso__icon i { font-size: 1.4rem; color: var(--naranja); }
.pub-paso__title {
  font-family: var(--font-heading);
  font-weight: 700;
  font-size: 1.05rem;
  letter-spacing: .05em;
  text-transform: uppercase;
  color: var(--negro);
  margin-bottom: .5rem;
}
.pub-paso__desc { font-size: .87rem; color: var(--gris-medio); line-height: 1.65; }

/* ── EQUIPO ────────────────────────────────────── */
.pub-equipo {
  padding: 6rem 0;
  background: var(--hueso);
}
.pub-equipo__intro {
  font-size: 1.05rem;
  font-weight: 300;
  color: var(--gris-medio);
  max-width: 640px;
  margin-bottom: 3rem;
  line-height: 1.7;
}
.pub-member { text-align: center; }
.pub-member__img-wrap {
  position: relative;
  overflow: hidden;
  border-radius: var(--radius-lg);
  margin-bottom: 1rem;
  aspect-ratio: 3/4;
}
.pub-member__img-wrap img {
  width: 100%; height: 100%;
  object-fit: cover;
  object-position: top;
  transition: transform .5s var(--ease), filter .4s;
}
.pub-member:hover .pub-member__img-wrap img {
  transform: scale(1.06);
  filter: brightness(.7);
}
.pub-member__overlay {
  position: absolute;
  inset: 0;
  display: flex;
  align-items: flex-end;
  justify-content: center;
  gap: .6rem;
  padding-bottom: 1.2rem;
  opacity: 0;
  transition: opacity .3s;
}
.pub-member:hover .pub-member__overlay { opacity: 1; }
.pub-member__social {
  width: 38px; height: 38px;
  border-radius: 50%;
  background: rgba(0,0,0,.6);
  border: 1px solid rgba(255,255,255,.2);
  display: flex; align-items: center; justify-content: center;
  color: #fff;
  font-size: 1rem;
  text-decoration: none;
  transition: background .2s;
}
.pub-member__social:hover { background: var(--rojo-vivo); color: #fff; }
.pub-member__name {
  font-family: var(--font-heading);
  font-weight: 700;
  font-size: 1rem;
  letter-spacing: .04em;
  color: var(--negro);
  margin-bottom: .2rem;
}
.pub-member__role {
  font-size: .82rem;
  color: var(--naranja);
  font-family: var(--font-accent);
  letter-spacing: .08em;
  text-transform: uppercase;
}

/* ── BLOG / NOTICIAS ───────────────────────────── */
.pub-blog {
  padding: 6rem 0;
  background: var(--carbon);
  position: relative;
}
.pub-blog::before {
  content: '';
  position: absolute; top: 0; left: 0; right: 0;
  height: 3px;
  background: linear-gradient(to right, var(--rojo-oscuro), var(--naranja), var(--rojo-oscuro));
}
.pub-post {
  background: rgba(255,255,255,.04);
  border: 1px solid rgba(255,255,255,.08);
  border-radius: var(--radius-lg);
  overflow: hidden;
  height: 100%;
  display: flex; flex-direction: column;
  transition: transform .3s var(--ease), border-color .3s, box-shadow .3s;
}
.pub-post:hover {
  transform: translateY(-6px);
  border-color: rgba(232,98,10,.3);
  box-shadow: 0 12px 40px rgba(0,0,0,.4);
}
.pub-post__img-wrap {
  position: relative;
  overflow: hidden;
  height: 200px;
}
.pub-post__img-wrap img {
  width: 100%; height: 100%;
  object-fit: cover;
  transition: transform .5s var(--ease);
}
.pub-post:hover .pub-post__img-wrap img { transform: scale(1.07); }
.pub-post__category {
  position: absolute;
  top: .85rem; left: .85rem;
  font-family: var(--font-accent);
  font-size: .68rem;
  letter-spacing: .12em;
  text-transform: uppercase;
  background: var(--rojo-vivo);
  color: #fff;
  padding: .22rem .65rem;
  border-radius: 2px;
}
.pub-post__body {
  padding: 1.4rem;
  flex: 1;
  display: flex; flex-direction: column;
}
.pub-post__date {
  font-family: var(--font-heading);
  font-size: .75rem;
  color: var(--naranja);
  letter-spacing: .08em;
  margin-bottom: .5rem;
}
.pub-post__title {
  font-family: var(--font-heading);
  font-weight: 700;
  font-size: 1.05rem;
  color: #fff;
  line-height: 1.3;
  margin-bottom: .55rem;
}
.pub-post__excerpt {
  font-size: .87rem;
  color: var(--gris-claro);
  line-height: 1.65;
  flex: 1;
}
.pub-post__link {
  display: inline-flex;
  align-items: center;
  gap: .35rem;
  margin-top: 1rem;
  font-family: var(--font-heading);
  font-size: .8rem;
  font-weight: 700;
  letter-spacing: .1em;
  text-transform: uppercase;
  color: var(--naranja);
  transition: gap .2s, color .2s;
}
.pub-post__link:hover { color: var(--naranja-claro); gap: .6rem; }

/* ── TESTIMONIOS ───────────────────────────────── */
.pub-testimonios {
  padding: 6rem 0;
  background: #fff;
}
.pub-testi {
  padding: 2rem;
  border-radius: var(--radius-lg);
  background: var(--hueso);
  border: 1px solid #e8e0d8;
  height: 100%;
  display: flex; flex-direction: column;
  position: relative;
  transition: box-shadow .3s, transform .3s var(--ease);
}
.pub-testi:hover {
  box-shadow: 0 8px 32px rgba(0,0,0,.1);
  transform: translateY(-4px);
}
.pub-testi--featured {
  background: var(--negro);
  border-color: rgba(232,98,10,.3);
  box-shadow: 0 8px 32px rgba(0,0,0,.15);
}
.pub-testi--featured .pub-testi__text { color: rgba(255,255,255,.85); }
.pub-testi--featured .pub-testi__name { color: #fff; }
.pub-testi--featured .pub-testi__company { color: var(--gris-claro); }

.pub-testi__quote {
  font-size: 3.5rem;
  color: var(--naranja);
  line-height: .8;
  margin-bottom: .5rem;
  opacity: .4;
}
.pub-testi__stars {
  display: flex; gap: .15rem;
  margin-bottom: .8rem;
}
.pub-testi__stars i { color: var(--naranja); font-size: .9rem; }
.pub-testi__text {
  font-size: .92rem;
  color: var(--gris-medio);
  line-height: 1.7;
  flex: 1;
  margin-bottom: 1.3rem;
  font-style: italic;
}
.pub-testi__author {
  display: flex;
  align-items: center;
  gap: .8rem;
  margin-top: auto;
}
.pub-testi__avatar {
  width: 42px; height: 42px;
  border-radius: 50%;
  background: linear-gradient(135deg, var(--rojo-vivo), var(--naranja));
  display: flex; align-items: center; justify-content: center;
  font-family: var(--font-display);
  font-size: 1.2rem;
  color: #fff;
  flex-shrink: 0;
}
.pub-testi__name {
  font-family: var(--font-heading);
  font-weight: 700;
  font-size: .9rem;
  color: var(--negro);
  display: block;
}
.pub-testi__company {
  font-size: .78rem;
  color: var(--gris-medio);
  display: block;
}

/* ── Responsive ────────────────────────────────── */
@media (max-width: 767px) {
  .pub-slide { height: 70vw; min-height: 320px; }
  .pub-hero__stats-box { display: none; }
}